Renting your clothes was once considered deeply old-fashioned – but thankfully not anymore. As our sustainability concerns continue to grow, renting a dress to wear to that wedding or big birthday party you have coming up is a much better option than buying something you might not wear. only once or twice.
In fact, the rental market has grown in popularity in recent years, with a whole host of new locations emerging in the UK amid growing demand. Not only is this good news for the environment, but your wallet will also thank you, as you can find all your favorite brands available for a fraction of the retail price. Most sites also have a 24-hour return policy for mismatched items, which takes all the stress out of the process.
Do you want to try? Below, we round up seven of the best fashion rental sites you need to know about by now.
Founded by Victoria Prew in 2018, Hurr lets you hire a range of designer pieces directly from its members, as well as from its own managed stock – including from The Vampire’s Wife, Ganni and Reformation. They’ve got you covered on the accessories front too, with a fine selection of jewelry from cult brand Alighieri.
For peer-to-peer rental site By Rotation, launched by Eshita Kabra-Davies in 2019, the focus has always been on community – with the self-proclaimed “social rental fashion app” encouraging its members to follow tenants whose style they admire. Whether you’re looking for a Cecilie Bahnsen dress or a Shrimps handbag, there are plenty of pearls to discover.
My wardrobe HQ
Having recently announced a major partnership with Burberry in 2021, My Wardrobe HQ is your go-to for luxury fashion rentals, with Alexander McQueen and Saint Laurent also available on the Sacha Newall-founded site. If there’s something that really catches your eye, you might even be able to buy it, making it a resale site, as well as a rental site.
For all bag lovers, Cocoon is the rental site for you. quickly become a vogue-A favorite of publishers after launching in 2019, the company offers three main membership tiers, allowing you to rent a new bag each month. Most of the luxury bags on offer are new-season designs from Gucci, Bottega Veneta and Loewe. Our current favorites are the Prada Cleo in crystal and the Paco Rabanne 1969 chainmail shoulder bag, for that extra bit of sparkle.
Consider signing up with Onloan if you’re a frequent renter, with the membership site allowing you to rent two items for £69 per month or four items for £99 per month. With brands like Shrimps, Mother of Pearl and Sea New York, it’s definitely worth a try if you’re looking to change up your wardrobe regularly.
From trendy knitwear by House of Sunny to glitzy evening dresses by Rotate Birger Christensen, try rental platform Rotaro, which was co-founded by Georgie Hyatt, Charlie Knowles and Brooke Andrews in 2019. The site also has its own resale platform, which means you can be sure his rental pieces will go to a new home once they’re out of circulation.
Perhaps the biggest sign yet that rental is on the rise, Selfridges launched its own rental platform in 2021, in partnership with Hurr. With a selection of pieces curated by Selfridges own experts, you can find all your designer favorites here, ranging from Stella McCartney to Jacquemus.