This week marks the start of the Chinese Lunar New Year, the auspicious occasion celebrated around the world and beginning this year on February 1. Fittingly, 2022 is the Year of the Tiger, a sign that represents strength, courage, vitality, confidence and optimism.
Chinese New Year limited editions in lucky red or with the corresponding Chinese zodiac symbol are common in the beauty and luxury fashion space, a sign of the importance of the Chinese market for luxury fashion in particular.
CNN reports that in 2010, the last Year of the Tiger, China accounted for 12% of luxury spending; compared to the projected 40% by 2025.
These Lunar New Year collections have faced criticism of appropriation and disrespect from some members of the Chinese diaspora, while others have been dismissed as wasteful; many of this year’s offerings reflect heightened sensitivity.
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Prada is forgoing the product and instead launching a broader conservation initiative, “Action in the Year of the Tiger,” while Bottega Veneta “took over” the Great Wall with Chinese-written Happy New Year messages and a donation for help renovate and maintain the Great Shanhai Pass of the wall.
But there are of course the usual bags and beauty products adorned with this year’s zodiac sign – it helps that the tiger, with its familiar stripes, is already a fashion favorite (the pig wasn’t a big year …).
Burberry bag, POA
The luxury fashion house interprets the tiger theme literally and figuratively with its Lunar New Year collection, featuring bold tiger stripe prints on the orange versions of two key bags, inside the lining of classic trench coats and a belt bag with a tiger head.
Louis Vuitton Tiger Puzzle, $1320
Yes, it is a very expensive puzzle. The 529-piece set comes in a perspex drawer with leather handle, designed to reveal the brand’s cartoon-like cat print that also appears on silk scarves, bag jewelry, plates, cups and more.
Dior Beauty Rouge Limited Edition Dior Lunar New Year, $330
Comprised of four refillable lipsticks and a lip balm, this luxurious set comes in a case showcasing a lovely update to Dior’s Toile de Jouy pattern.
Clinique Cheek Pop Highlighter in Gold Celebration Pop, $52
An adorable cartoonish take on the celebration, with a tiger’s head appearing as a lid on Clinique’s Moisturizing Lotion+ and Dramatically Different Oil Control Gel, and stamped into powder for its shimmering gold highlighter.
Clarins Lunar New Year Double Serum Limited Edition, $240
The striking amber liquid of this serum already shines in its unique bottle, with this new version featuring the simple addition of the golden tiger. With 21 unique active plant extracts including turmeric (hence the golden glow), this gel-like serum hydrates and firms fine lines.
Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex, $196
A limited-edition lucky red and gold version of the cult serum features an elongated tiger and floral details; made to be offered as a “bottle of good fortune”.
Shiseido Lunar New Year Ultimate Infusing Concentrate, $229
Already packaged in red, this intensive serum gets a regular limited-edition holiday update, including a new version for Lunar New Year in collaboration with Chinese fashion designer Angel Chen .
MAC Cosmetics Powder Kiss Lipstick in ‘Pure Luck’, $42
The Lunar Luck capsule collection updates many of the makeup brand’s most popular products with pink, purple and gold packaging in peony and tiger print, appearing on Powder Kiss and Liquid Lipcolour lipsticks, brushes, a liquid powder highlighter and a shimmering nine-color eye shadow. quad in the appropriate shade of ‘Made my Fortune’.
Bobbi Brown Highlighting Powder in ‘Pink Glow’, $110
A subtle take on Lunar New Year traditions, with a small offering of powders and lipsticks in red and gold casings – and a focus on glossy shine.
Dermalogica MultiVitamin Power Recovery Mask Lunar New Year 2022 Limited Edition, $112
Bold red packaging adorned with subtle tiger stripes replaces Dermalogica’s typical clinical white branding on its revitalizing moisturizing mask that contains vitamins A, C and E and linoleic acid.
Glasshouse Fragrances Year of the Tiger Limited Edition 380g candle, $60
A limited edition from the Australian perfume brand, with gold wrapping applied to its famous tangy-scented Kyoto in Bloom candle – with notes of lime, bergamot, citrus, camellia, lotus, amber and of vanilla.
Tatcha The Kissu Red Camellia Lip Mask, $45
A jelly-like red lip treatment that looks good enough to eat. Made with squalene, Japanese peach extract and camellia oil, this festive mask helps repair dry lips and keep them hydrated longer – with a super light tint.
Karen Walker 9-karat gold necklace, $1779
The local fashion designer has offered Chinese zodiac signs in the past, with this year’s tiger offered in gold, rose gold and sterling silver – and packaged in a lucky red box.
Gucci Lunar New Year Card Holders and Wallets, from $360
The Italian brand loves a kitsch capsule collection, and its Gucci Tiger range delivers the merchandise, with wallets, loafers, scarves, watches, bags, apparel and more adorned with tiger-inspired prints. The campaign has been criticized by some animal activists as glorifying keeping wild animals in captivity, with real tigers alongside models – they were photographed, according to Gucci, who has also ‘supported’ a charity for good – to be animals.