- Gucci is the most popular second-hand designer brand, with 23,939 items sold in the US in the last 90 days
- Ray-Ban is the second most popular used designer brand to buy online with 19,699 items sold in the United States.
- Gucci is also the most popular vintage brand to buy online, with 2,317 items sold in the United States.
In 2021, the global market value of used and resale clothing was estimated at $96 billion. By 2026, this amount is expected to reach $218 billion. The shift from fast fashion to a more sustainable mode of shopping for clothing and accessories has become evident with this growing trend.
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The 10 Most Popular Used Designer Brands
With this in mind, the luxury watch experts at Chrono24 have analyzed data from the past 90 days’ purchase history on eBay to reveal the ten most popular pre-owned designer brands. Each brand mentioned in this study is among the 50 most valuable luxury and premium brands in 2021, according to the Brand Directory.
The list of 50 brands was imputed individually in an eBay search by applying the relevant filters; items sold, used or used items, and they had to be sold in the United States. This data was then filtered by vintage items sold to rank the top ten vintage designer brands sold on eBay.
Gucci takes the top spot as the most popular second-hand designer brand to buy online, with 23,939 second-hand items sold in the United States in the past 90 days.
Once the search has been filtered into vintage items (items over 20 years old); Gucci again ranked first. In fact, the most expensive used Gucci item sold on eBay was also a vintage item, a $3,000 embroidered vintage Gucci bag.
Ray-Ban is the second most popular designer brand to buy second-hand in the United States, with 19,699 items sold in the last 90 days. The most expensive item was a limited-edition pair of white gold Ultra Wayfarer sunglasses that sold for $2,250, while the lowest-priced item was sold for $3.25.
Louis Vuitton takes third place with 18,071 used items sold over the past 90 days on eBay. The most expensive item sold was a blue and green monogrammed Taurillon Illusion Keepall Bandouliere 50 bag for $6,435. The lowest-priced Louis Vuitton item sold second-hand was a $17.25 monogram canvas leather wallet.
Burberry is the fourth most popular designer brand to buy second-hand on eBay, with 11,981 items sold in the last 90 days in the United States. The most expensive item sold was a $2,489 Thalia sequin dress, while the lowest priced item was a $1.04 Burberry children’s trench coat.
Tiffany and company.
Tiffany & Co. ranks fifth with 11,748 used items sold in the United States. The most expensive piece of jewelry listed on the platform was a $5,995 Tiffany bracelet made of 18k yellow gold and encrusted with 45 red rubies. In contrast, the cheapest item sold was a sterling silver heart-shaped pendant without a chain; this sold for $24.50.
Rolex is the only watch brand to feature in the top 10 of the ranking. Rolex is the sixth most popular designer brand to buy second-hand online with 11,417 sales on eBay. The most expensive item sold in the last 90 days was a Rolex Artisian by Geneva Daytona Cosmograph which was listed at $69,950, with the watch sold at an unknown price as a “best offer”.
Rolex came in second for the most popular vintage item sold on eBay, with 1,179 pieces sold in the last 90 days.
The most expensive vintage Rolex for sale on the site was a $45,000 1675 GMT Master Gilt Gloss Pointed Crown Guard with the original box, papers and tags. The watch was sold in very good condition, especially considering its age; it was originally purchased in 1962 and kept safe by a retired military pilot.
Prada comes in seventh place as the most popular second-hand designer brand with 8,363 items sold in the last 90 days. The most expensive item listed was a Small Saffiano Leather Double Bag priced at $2,295. The lowest priced item sold was a pair of tan leather mules that sold for $19.99.
Chanel takes eighth place with 7,420 second-hand pieces sold. The most expensive item sold was a classic $15,000 Chanel double-flap bag, adorned with quilted black caviar and silver hardware. The lowest priced item sold was a Chanel nylon and leather shoulder bag that sold for $76.00.
In ninth place is Salvatore Ferragamo whose shoes and accessories have sold 7,288 times on eBay in the past 90 days. The most expensive item sold was a knotted woven leather studio satchel bag for $1,171, while the lowest priced item was a pair of black suede pumps that sold for just $0.99.
Armani takes tenth place with 7,175 items sold on eBay in the past 90 days. The most expensive used piece for sale was a 2011 sheepskin coat for $799.00. The lowest priced item sold was a $7.20 black tank top.
A Chrono24 representative commented on the study:
“It’s interesting to see the price variations between the most expensive and the cheapest items sold, it shows how much more accessible designer brands can be when buying second-hand.
Those wishing to enter the luxurious world of designer brands might consider second-hand shopping as a cheaper and more sustainable choice. It’s refreshing to see so many used items being essentially recycled into a new home
When it comes to watch brands in the study, Rolex, Omega and Longines are all among the top ten most popular vintage designer brands.
While you can get a lot on eBay when it comes to buying a pre-owned watch as an investment, the experts at Chrono24 are your best bet because they’re up to date with the latest trends, and they’ve got a percentage high listing including original box and papers.
The study was conducted by Chrono24, which offers simple, secure and reliable market access to all watch enthusiasts.
Top 10 Most Popular Used Designer Brands
|Rank||Mark||Item Type||Number of items sold in the United States|
|5||Tiffany and company.||Jewelry||11,748|
Top 10 Most Popular Vintage Designer Brands
|Rank||Mark||Item Type||Number of Vintage items sold in the United States|
|8||Yves Saint Laurent||Clothes||510|