Ever since Love Island announced they were focusing on pre-loved fashion this season, we’ve thought of the best sustainable fashion buying tips…We’re here for the catchphrases, the drama and the sun but until 2022 Love Island fashion hasn’t been our type on paper Where IRL. Focused on blinks and you miss them, super-fast fashion trends, the Islanders’ obscene throwaway culture has been pretty generic and championed an unsustainable style. But this year, that should change.
The power of the TV show – the 2022 launch was watched by a peak of 3 million viewers – can make millionaires the biggest characters and has a huge influence on people (i.e. you, me and everyone in your WhatsApp group) who are glued to his nightly updates. It used to be that you noticed someone on the show in a cute dress… you see it, you want it, you buy it, you get it. Without hesitation for the fact that making a new dress creates a huge drain on the resources of the planet, potentially causes damage to the clothing manufacturers who made it and will probably end up in a landfill (in the Global South) by leaching microplastics into the soil and sea.
So the fact that eBay UK has teamed up with the show to style the islanders in epic enduring fashion is major news. Contestants bring their own swimsuits (plus shoes and accessories) but have a common closet of pre-loved clothes to loot. Spanning the decades and ranging from high street gems to choice vintage pieces and designer finds, the clothes are all sourced by the magazine’s former fashion director and second-hand shopping expert Amy Bannerman.
But if you’re not going to the villa to host your holiday parties, these are the best ways to buy sustainable fashion in 2022 and beyond…
It’s no surprise that eBay is a giant in second-hand shopping. You can find anything for your wardrobe, from a classic white shirt to this season’s high street dresses (there’s a dedicated designer and high street brand as well as an Imperfects range where new stock , with slight flaws, is sold.) The brand new Guarantee of Authenticity offered on luxury handbags offers complete peace of mind when buying a cult bag from Gucci, Chanel or Louis Vuitton and you can also find the Love Island look in the dedicated Love Island hub on eBay UK.
Charity shops are obviously a rich hunting ground for pre-loved fashion and buying from them – not just donating your old stuff – is key to building a circular fashion system. How to find the best parts? It’s a cliché, but shopping in uptown areas can reveal better quality and designer items. Don’t ignore the menswear or underwear sections – you might score the ultimate oversized blazer or silk slip to wear as a dress. Use your imagination and be prepared to change buttons, do some dye work, or take care of the scissors and the sewing machine.
If you have a larger budget to spend on a specific designer find, online resale sites like Vestiaire Collective, Sellier, Xupes, and FarFetch’s pre-loved page are all fashion pack-approved sources. But before you even think about spending money on new summer cuts, review your own clothes. In the UK we don’t get as many opportunities to wear summer clothes (thanks UK weather) so unless you book Judith Chalmers holiday levels your warm weather pieces will probably less worn than your favorite jeans and sweaters. Try to get 30 wears from each of your clothes to reduce their carbon footprint, then add pre-loved pieces if you feel the need to buy something, following our sustainable fashion shopping tips…
However you buy used items, remember that it’s the best choice for the planet, your wallet. and your personal style.
Find out more about Glamor UK Fashion Director at large Alex Fullertonfollow her on Instagram @alexandrafullerton.