Since taking over the reins of Gucci, designer Alessandro Michele has instilled a sense of nostalgia in the legendary Italian brand. The way it takes elements from the past to form fresh and new collections has been hailed by critics, coveted by celebrities and picked up by everyone who appreciates the style. Lately, Michele has been looking to the 70s for inspiration, a decade synonymous with the rise of disco, sportswear and lots of sparkle. It was also at this time that Adidas used its trefoil logo, which became the brand’s emblem until 1997, when it was replaced by three ascending stripes. And while the sportswear juggernaut still uses shamrock for its heritage line, many kids these days might not be familiar with the pattern.
In classic Michele fashion, he redid what was hot. During the presentation of Gucci’s fall 20022 show, the designer displayed what often characterizes his collections: bright colors, rich textures and, of course, that touch of nostalgia. It was very 70s; it was very Michele. But what surprised audiences was the trefoil seen on an assortment of suits, separates, jackets, headwear and more. Adidas and Gucci team up for a collection? Adidas and Gucci are teaming up for a collection!
This is certainly not the first time that two huge labels have teamed up: Fendi and Versace, New Balance and Junya Watanabe, and Nike and Jacquemus are some recent examples. It’s not the first time for Gucci either: the brand has garnered blockbuster attention (and sales) with its team with Balenciaga and another with The North Face. But this one with Adidas has perhaps the most synergy. Not only do both brands have a sweet affection for stripes and celebrate ’70s styles, but they’re also committed to sustainable practices.
Now, the Gucci x Adidas collection is available for purchase, and it’s not just the styles that were showcased at the February fashion show. There are bags of all sizes, tracksuits, shorts, belts, slippers, dress shirts and more. The only problem is that you have to create an account with Gucci. But, my friends, it is worth it. And if you need help deciding what to buy, we’ve rounded up our top 10 picks.
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